Introducing Busker

This isn't a portfolio or brochure site. With Busker I'm concentrating on sharing ideas and information about things happening in the the realms I operate in or which interest me. It will be a collection of essays, blog posts, articles and commentary on trends that affect the world of brands and marketing communications.
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Busker will also be lab for trying techniques, ideas and tools I might share with clients. I also intend to defy the 'rules' and conventions. That's one of the joys of operating in a niche - many practices normalised by large organisations percolate through the entire market but are often irrelevant to smaller businesses. Conventional wisdom and repeating fashionable jargon probably won't help you to grow your business. 

Leadership in the era of networks

We live in a post-linear world. The simple hierarchies and order that made sense when access to people and information was limited by geography and social strata have long gone - even though we are stuck with the much of the language and baggage of that ancient order. What does this mean for marketers?

Healthcare trends - new opportunites

The healthcare market is worth trillions and it's changing. new entrants are seeing opportunities to exploit emerging technology, emerging markets and changing demographics. 

Surviving Survivor Bias

You know all those conferences you attend to hang on every word of the successful and famous. They might not be helping you.  In fact they could be a catastrophic waste of time and energy. Getting your head around the phenomenon of survivor bias might help you survive the hype.

Coffee Consulting 

"Can I just pick your brains?" It's a common refrain these days. Informal testing of ideas is more common with flexible office time and greater opportunities to connect via social platforms. But what is the threshold - how much of your time and expertise should you give away?

Should you hire a graphic designer with a signature style?

All designers have a signature style (whether they think so or not). Maybe you should go with a designer that brings a more practiced vision to your project? Take a look at a designer with one of the most recognisable visual styles in the world.

Busker in print format
If you would like to receive Busker articles in limited edition print format (no publication schedule - when it's ready)…roll up.