About BuskerBusker is produced by David MacGregor to represent his boutique, bespoke service for brands and organisations that want to develop business through a more meaningful conversation with customers and stakeholders. David MacGregor's proven background is in solidly based in advertising and marketing communications, publishing, content marketing and social media.
Strategy & Implementation
Operating at the intersection of Creativity, Strategy and Technology. |
David MacGregor.
Marketing Philosopher - Creative Thinker - Strategist You can see my experience listed on LinkedIn. Spurious Klout Score |
Developing Media Properties
BrandWord.
BrandWorld is a novel concept in the world of advertising. My partners and I developed a commercial platform in specific verticals - health and better nutrition as well as omnibus platforms for brands with specific tactical requirements or constraints on budget/time. Family Health Diary, Eating Well and Discover are staples in the New Zealand media diet, having been on air for nearly 20 years. The business was sold to Clemenger/BBDO and continues to pioneer formats for television and other screens. Unlike other ad agencies Brandworld's awards and accolades are for marketing - a novel consequence of owning the IP/brands it operates.
BrandWorld is a novel concept in the world of advertising. My partners and I developed a commercial platform in specific verticals - health and better nutrition as well as omnibus platforms for brands with specific tactical requirements or constraints on budget/time. Family Health Diary, Eating Well and Discover are staples in the New Zealand media diet, having been on air for nearly 20 years. The business was sold to Clemenger/BBDO and continues to pioneer formats for television and other screens. Unlike other ad agencies Brandworld's awards and accolades are for marketing - a novel consequence of owning the IP/brands it operates.
Idealog Magazine.
Imagine a magazine for business people that concentrates on creativity and the innovation sector. Tricky, right? We found that media buyers were willing to encourage us but less willing to risk their client's budgets advertising in a startup publication. The solution was a strategy that bypassed single page agency sales. We formed a partnership with five major sponsors who not only underwrote the initial publication but also distributed to their databases with custom cover editions - propelling us to the number one business title by circulation from issue one (in addition to news stand and subscriptions). We also won MPA magazine launch of the year.
I co-founded Idealog magazine, developing the concept and its launch and establishment as New Zealand's leading business magazine (It has been MPA business magazine every year since its first publication in 2007. In addition I was creative director and wrote its advertising and marketing column from launch in '06 to 2012, when I was nominated for columnist of the year - beaten by my successor Mike Hutcheson (the cuckoo in the nest*) Read some of the columns here.
If your publication, trade or consumer, would benefit from regular or occasional articles or commentary about matters relating to advertising, marketing communications or consumer trends let me know.
If your publication, trade or consumer, would benefit from regular or occasional articles or commentary about matters relating to advertising, marketing communications or consumer trends let me know.
Book David MacGregor as a speaker
TOPICS: Change, commercial creativity, building New Zealand's creative economy, innovation, the future of advertising.
Get in touch
Get in touch
Don't take my word for it.
At syENGAGE We faced the marketer's dilemma, we help others articulate their brands, but we're too close to our own brand to know what's important and what's not. MacGregor Media started with (what felt like) a very simple brief, applied strong insight to identify our essence. The end result is a brand essence that comes strongly from the DNA of the company founders, and will outlast any tech trend that may temporarily turn heads. Thanks MacGregor Media.
Simon Young
SYengage
He has one of the uncluttered and insightful minds on communication theory I have encountered. Yet David grounds all his work in a precious ability to understand what makes people engage and respond to any creative work.
Richard Stevens
Managing Director at Brandworld
David is a creative thinker of the highest order. Endlessly inquisitive, constantly questioning, infinitely sceptical of the status quo. His creative insights reach the parts that others simply can't reach. He'll answer questions you didn't ask and come up with solutions for business problems you didn't even realise you had.
Martin Bell
Entrepreneur, Publishing and Media Executive
CoFounder of Idealog Magazine
David is one of the most brilliant minds I've met in my career. He is multi talented and has the rare ability of harnessing his creativity in a diverse range of fields and produce equally stunning results in each.
Tara Lorigan
founder/ceo Co.OfWomen.Biz (a membership hub for entrepreneurial women)
David is without a doubt one of the most creative minds in advertising and brand Creation. He is a free thinker who doesn't let 'the rules' impair his creative process. He is an ideas machine, I have never prior or subsequently observed a single person pull so many ideas out of seemingly thin air.
Anna Anderson
Director HamiltonManns Events & PR
His way of drawing your thoughts out of you make him really easy to work with. He really made me think about my brand and how I presented it and has continued to keep me thinking about it many years later.
Martin Fenwick
Change Agent at theCHANGEfactor and Executive Coach at Altris
I met David when we both gave keynote presentations at a technology conference. I liked his so much I chased him down the corridor and asked him to work for us. He is a genius and has the ability to distill a lot of information into simple, effective and meaningful messages.
Dr Tom Mulholland
Senior Medical Officer at Auckland City Hospital and author of the Healthy Thinking guides.
Simon Young
SYengage
He has one of the uncluttered and insightful minds on communication theory I have encountered. Yet David grounds all his work in a precious ability to understand what makes people engage and respond to any creative work.
Richard Stevens
Managing Director at Brandworld
David is a creative thinker of the highest order. Endlessly inquisitive, constantly questioning, infinitely sceptical of the status quo. His creative insights reach the parts that others simply can't reach. He'll answer questions you didn't ask and come up with solutions for business problems you didn't even realise you had.
Martin Bell
Entrepreneur, Publishing and Media Executive
CoFounder of Idealog Magazine
David is one of the most brilliant minds I've met in my career. He is multi talented and has the rare ability of harnessing his creativity in a diverse range of fields and produce equally stunning results in each.
Tara Lorigan
founder/ceo Co.OfWomen.Biz (a membership hub for entrepreneurial women)
David is without a doubt one of the most creative minds in advertising and brand Creation. He is a free thinker who doesn't let 'the rules' impair his creative process. He is an ideas machine, I have never prior or subsequently observed a single person pull so many ideas out of seemingly thin air.
Anna Anderson
Director HamiltonManns Events & PR
His way of drawing your thoughts out of you make him really easy to work with. He really made me think about my brand and how I presented it and has continued to keep me thinking about it many years later.
Martin Fenwick
Change Agent at theCHANGEfactor and Executive Coach at Altris
I met David when we both gave keynote presentations at a technology conference. I liked his so much I chased him down the corridor and asked him to work for us. He is a genius and has the ability to distill a lot of information into simple, effective and meaningful messages.
Dr Tom Mulholland
Senior Medical Officer at Auckland City Hospital and author of the Healthy Thinking guides.