MacGregor Media - Creativity, Strategy and Technology
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Are Free Tools Ok For Pro Business?

Technology has changed
Software is the ultimate business model. It is weightless - so it can be distributed anywhere with access to the internet. The cost of sales is, therefore, low and the potential margins are high. In the jargon of the tech and business startup world - it 'scales'. Exponential growth can occur with marginal increases in cost. As Amway devotees will persuade you 'do it once, get paid over and over again'. 
Economics has changed
Not so long ago the main way to distribute software was on optical disks (CD/DVD). Manufacturers like Adobe, the makers of Creative Suite - which includes, Photoshop, Illustrator and InDesign, long considered essential by the graphic design community
Fremium - what is it and why do companies use the model?
Great examples of freemium services
The Advantages 
The disadvantages
Is it right for your business?
5 freemium services you should consider right now
  • - Mailchimp
  • - Survey Monke - Weebly - Dropbox
Shopify
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Make your own luck - or make of it what you will.

Don't get me wrong - a good story is still a good story.

Here is a selection of interesting yarns by or about some of the most colourful entrepreneurs in recent history.
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES