MacGregor Media - Creativity, Strategy and Technology
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Art Direction & Design

Visual concepts
If you have an idea an want to have it convey quickly a 'visual' is like a prototype that makes the idea seem real. This can be handy when the person you are selling too has no imagination. It can also be hand if the person you are selling your idea to has too much imagination. You say 'frozen' and their mind's eye conjures up howling winds on arctic tundra - when you meant fridge-freezer.

Visuals can be as simple as line drawings - to complete 3D renderings (we have motion graphics geniuses on stand-by if you need them).  Or, maybe you just need a presentation to 'show and tell' in order to get to the next step with a client or an investor. You design the level of finish you need to get your message across. Simple is always less expensive than slick. But while slick comes at a price we'll make sure it is a fair price.
 
Art direction/Layouts
Organising information for print or the web. If you need a brochure or a custom magazine we can help you map it out - applying your brand's existing design language or graphic direction or starting from scratch.

Design
The scope of design is broad but we can help you with anything from a simple identity for your online business or helping you create a brand story that covers every element of the user experience spectrum - from business cards to apps. If there is something you really like and would like to adapt - no problem, it's what most creative people do anyway.
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES