Much as it disappoints me, few clients approach me with 30 million dollars and a brief to change their name and identity.
Actually, in the words of that famous English comedian "I'm not bovvered." Imagine the stress. And how many Rolls Royce Silver Wraith Shadowfaxes does one man need?
Often I get asked to 'come up with a few ideas'. I recently did just that for a chap who had got it into his head that New Zealand needed a new fast food concept. My feeling was that New Zealand needs another fast food chain like it needs a dose of type 2 diabetes. But the family must be fed and I only refuse work when I have enough data or an interchangeably zealous belief that the thing is rubbish or fatal. I once worked for an ad agency that had given me a sumptuous office, the grand title of Creative Director and a license to do anything to win tacky advertising trophies - but when I couldn't be coerced to make clever ads for a cigarette company (or even attend meetings with them) they returned my contract to me flamboyantly torn in half and tossed me into the street with nothing more than the clothes i stood up in and a big cheque to buy my silence (I think the statute of limitations has run out).
So, ideas for little things - like a series to promote a share gifting programme that had been faltering because their banner ads weren't connecting - no one seemed to understand their message. Or a presentation to a medical symposium to describe the difficulty that nurses in neo-natal intensive care units experience in juggling hi-tech medicine, ethics, people and their own compassion. Not complex projects - just little things that mean a lot to the the clients. My job is to make you the star, at least for a moment.
I sometimes read the advertising trade press' reprints of marketers press releases about their latest campaigns and wonder what planet they came from. Advertising is a simple thing- it's not the second coming. Advertising attracts attention. It conveys a message that (hopefully) promises a benefit or a useful connection and it tells you what to do next. It's not complicated - or rather, it shouldn't be.
So I am promoting 'Down & DIrty' for August and September. Tell me what you need and we'll knock it off for you pronto.
We'll do our best and I promise you won't need a masters degree in Russian Literature to figure it out.
…all, as we like to say around here Good. Fast and Cheap - pick any three.
The services menu is at the top of the page.
"Warren Buffet said that (but not when he was in Margaritaville).
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.