Ok, so using emotion to manipulate people isn't a great strategy in my book - (or it is if you're a fake); but I like this spot because it is a nice overlap of celebrity, a mega corporate franchise (Marvel) and some genuinely cool technology.
So, the story is made up, but it's real at the same time. By the time you set aside the mental flip flops and gyrations you end up with a nice bit of clever content about something good. Which is good.
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.