Perhaps the only thing I can say to compliment this video is that it could use a nice mission statement to go with it.
There is a commercial running on New Zealand television at the moment to promote the privatisation of Genesis, the last state-owned electricity generator and distributor. It contains almost every cliché you can imagine and, ironically, has all of the energy of cubicle worker dragging their sorry butt to work on a wet Friday. Even the singer of the jingle sounds as if they made him do it - maybe with some veiled threat to his family's safety if he didn't. (For the record it's a version of 'I've been everywhere, man').
When you communication lacks vitality then we can only assume your organisation lacks vigour.
If something truly, magnificently awful makes it to the screen it is usually a signal that there's a bulldozer in the organisation who gets their way. Either no-one has the guts to stand up and point out 'the emperor has no clothes' or the culture is so threadbare that no one really cares.
In the case of the Genesis float the issue is so tainted by its politics that half the people associated with the project object to the policy, but they need the work - and it is reflected in the work.
On the subject of mission statements - this is pure gold from the 37 Signals blog Signal vs Noise
'There’s a world of difference between truly standing for something and having a mission statement that says you stand for something. You know, those “providing the best service” statements that are created just to be posted on a wall. The ones that sound phony and disconnected from reality. The ones that come off like a press release, not an actual directive."
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.