Things have a funny way of becoming complicated. Even simple things. Like beer.
Beer marketers spend a large pile of cash to research the lives of their customers - probing the intricacies of their preferences and tastes. Often the revelations form all of this science are little more than your would have acquired had you joined the lads for a pint down at the local.
There's something refreshing about Carlton Draught's commercials and their strap-line Made From Beer.
This commercial is their latest. It parodies action movies and car chases…I won't let too much spill - lest it spoil your enjoyment.
Somewhere in the back of my mind I'm sensing that there is a researcher of planner pulling the levers here - but I hope not. I hope it is the product of a writer/art director who looked at the rules and thought - I might not be able to have an action car sequence involving cars - or drunken revelry but I can evade the federales with some clever side-stepping.
It is clever. It does side step. but more importantly it puts a smile on your face without resorting to fashion or lifestyle (though I will forgive the inclusion of passé hipster beards, just this once).
Best beer ad in ages…and not a single reference to Brazil or sport. Score!
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.