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A mind expanded never returns to its original dimensions.

26/2/2014

2 Comments

 
Here's a clever thought to expand your horizons. Take a small space and multiply its value by three.
How, print three different headlines one each in Cyan, Magenta and Yellow.  When the board is lit with red bulbs it shows the cyan message. Green shows the magenta text and blue-purple illuminates the yellow headline. The message is in Swedish (so who knows what it says) but the message is that IKEA can help you make the most of small spaces.
During the daytime the billboard is a cluttered mess - like your home if you have kids.
Not a perfect idea. But clever. 
What do you think?

2 Comments
Annette
26/2/2014 08:24:21 am

Hey cool I think the concept could make some funky art and light effects garden/lounge/wall... depending on what you want. hmmmm.

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David MacGregor link
26/2/2014 11:55:30 am

You could be onto something Annette - what about wallpaper that changes depending on the light frequency in the room (LED computer controlled - probably a $50 answer to a $5 problem).

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    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES