Here's a clever thought to expand your horizons. Take a small space and multiply its value by three.
How, print three different headlines one each in Cyan, Magenta and Yellow. When the board is lit with red bulbs it shows the cyan message. Green shows the magenta text and blue-purple illuminates the yellow headline. The message is in Swedish (so who knows what it says) but the message is that IKEA can help you make the most of small spaces.
During the daytime the billboard is a cluttered mess - like your home if you have kids.
Not a perfect idea. But clever.
What do you think?
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.