Here's an interesting approach by the lobby that wants to restrict access to guns in the United States. It is a confronting message that has been picked up by broadcast media and so reaches out to far more people that the stunt would have connected with in person.
(As a footnote - it is interesting how things get distorted and confused over time. The 'right to bear arms' in the US constitution was designed to ensure that a militia force could be mobilised - because the United States didn't want to have a standing army. hard to imagine the authors of the founding document finding it acceptable that their intentions could be so disastrously misconstrued).
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.