MacGregor Media - Creativity, Strategy and Technology
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES

Apple Beats The Competition

27/6/2015

0 Comments

 
Apple announced their Apple music service at the recent developers conference. This 'teaser' ad seems to make a triangle of connections - Music, Life Moments, Apple. Omnipresence in your life via the devices ti has been working to plant seems to be the strategy. While the iPod gave you easy, reliable mobility with 'a thousand songs in your pocket', the shift is now that all of your devices can reach you everywhere and, because you are tethered to the internet you can now be bound to Apple. Instead of being a self sustained pod that you loaded with supplies you will be harness to the mothership - it will feed you the music through the umbilical of Apple Music/Beats Radio.

The difference now is that the device isn't a mute player it. Apple can whisper in your ear via DJs and advertising messages. That, strategically, is a big shift. Do consumers trade autonomy for a cost (buying your own music and programming it yourself)? Or do they accept the tradeoff of free music to be a soundtrack to their lives - though with a word or two from the sponsor?

At a time when the advertising industry is discussing the impact of ad-blocking software Apple have quickstepped the problem by creating a vertically integrated platform that offers the ubiquity of music (you don't have to focus on a screen) to get the jump on Facebook in an arena where there are only three serious contenders - Apple, Facebook and Google.
0 Comments



Leave a Reply.

    Picture

    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
    I also produce occasional white papers - join my mailing list to get priority on those.

    I'll try to share some of the things I've learned with you - I'll try to make the blog follow my rules:

    1. Be useful
    2. Be engaging
    3. Be yourself.

    Leave comments - discuss, debate and share.  Let's have some fun.

    View my profile on LinkedIn

    Archives

    June 2018
    September 2017
    June 2017
    October 2016
    September 2016
    July 2015
    June 2015
    April 2015
    March 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014

    Categories

    All
    Ads
    Brand Name
    Consumer
    Content Marketing
    Copywriting
    Design
    Ideas
    Low Cost
    Magazines
    Naming
    Native Advertising
    Pitch
    Planning
    Promotion
    Retail
    Storytelling

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES