They noted the passing of Steve Jobs, Nelson Mandela and now, Robin Williams with a memorial on their home page.
He had voiced a commercial for their iPad Air - which is all the more poignant now, after his death.
We don't read and write poetry because it's cute.
We read and write poetry because we are members of the human race.
And the human race is filled with passion.
And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life.
But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman, "O me! O life!... of the questions of these recurring; of the endless trains of the faithless... of cities filled with the foolish; what good amid these, O me, O life?"
Answer. That you are here - that life exists, and identity; that the powerful play goes on and you may contribute a verse.
That the powerful play *goes on* and you may contribute a verse. What will your verse be?
The track is a speech written for William's character in Dead Poet's Society.
You might question the relevance of Apples tribute. But it is true to their brand and the idea (though they have moved on from expressing it literally) of 'Think Different.'
Here's to the crazy ones…
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.