The healthcare market is worth trillions and it's changing. new entrants are seeing opportunities to exploit emerging technology, emerging markets and changing demographics. Read more…

Have you ever had someone ask to meet for a coffee so they can 'pick your brains'?. Changes in the way we connect and work has made informal business conversations more common. It can be a good thing but if you consult professionally for a living beware people who freeload your expertise for the price of a flat white…read more 

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Everybody loves a parade. Nobody has ever conceived a parade quite like Jean Paul Goude. Of all Mitterand's vanity projects this one is nonpareil - non?
Happy Bastille Day (though that is a bit like wishing an American happy signing of the treaty of independence day) - especially to my friends and clients Frogs.
You don't know who Jean Paul Goude is? Say it isn't so…

You've heard the analogy of a brand as a persona. I used to ask clients if their brand was a person what kind of music would it listen to. It was an apparently frivolous question, on the face of it any way. Marketers in tune with their brand's identity would have little difficulty in articulating the mixtape of their offspring's life - mainly because it was their customer's soundtrack too - one client described a character I would have enjoyed hanging out with, probably in a dingy late night roadhouse bar, listening to Chicago blues, drinking beer and bourbon to chase it. That's the convention. So it follows you would articulate your BrandStory down to the nth degree. When you brief your ad agency or graphic designer you will introduce them the character that has form and substance. It may even have history and heritage. 

But what happens when your designer has a brand of their own? You are attracted to the work they have done for other clients. There's a thread to it. It's recognisably theirs. Can the two persona co-exist? Can two egos occupy the same space? Must one sublimate to the other?