Sometimes a message is altered by the environment. It may be appropriate to sing along with Bruce Springsteen at a stadium concert - but bellowing the lyrics to Beethoven's Ode To Joy at a town hall recital might be frowned on. This electronic poster for Swedish brand Apolosophy responds to its environment. The model's hair flies across her face when the train enters the tunnel.
The brand's proposition is that it makes your hair come alive.
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