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Best blazing ad in New Zealand? 

7/3/2014

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Mega agency, Wellington-based Clemenger BBDO took home New Zealand's supreme award for advertising last night. No, no the Fair Go Award - the Grande Axis. The winning commercial is for the LTSA, targeted at stoners who drive. A car load of Maori kids riff on what it's like when their dads drive after a spliff. The commercial is brilliantly scripted, cast and directed/shot. It has a million plus views on YouTube, so it has the conversation going. 
The Devil's Chair was another big winner on the night. Craft is strong in the country at the moment - this commercial shared a grande award with 'Blazing'. A win for Draft FCB - who have been rampant recently (though I have to admit, I've seen this ad many times on TV and can never remember what it is for - not a high interest category for me maybe).

A full rundown of the night is here on the Stoppress site.
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    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES