It seems that an aircraft carrier is just the perfect place to act out a fantasy.
This ad for BMW's M4 Model gets past the rules about showing a vehicle performing death defying stunts on the highway - do it on the high seas.
Of course it's not real - but then buying an M Series BMW doesn't mean you're going to test it anywhere near its performance limit…anywhere…ever.
So the whole premise is a fantasia of wishful thinking - not unlike another setup on an aircraft carrier deck.
I'm not sure what the message is here, so let me posit some alternatives:
Actually, forget it - it is what it is. YouTube bait for the BMW brand.
In case you wondered those killjoys at the New Zealand Advertising Standards Authority have a specific code standard for vehicle advertising:
Advertisements should comply with the laws of New Zealand.
1(a) Advertisements should not demonstrate any action by any road user or vehicle on a public road which would constitute a traffic offence, unless the advertising has the aim of discouraging unlawful practices.
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.