You have to hand it to brands that get into the spirit of April Fools Day. Its that time of year when you can poke fun at your customers - or have a bit of a laugh at a trend.
This ad is my favourite prank from a mainstream advertiser this year. Nicely observed - and I love how they restrained themselves from the obvious by not casting the male lead with a full Victorian beard.
With low cost video and a half an idea you can create content that is fun for your audience and is some thing they can talk about and share. Attention spans are so short these days you don't have to worry too much about how much it fits with your brand strategy. Include fun calendar events in your content calendar - not just the launch of the new TX-9000i. If it's on your customer's calendar - mark it on yours.
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.