MacGregor Media - Creativity, Strategy and Technology
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES

Crafting your own April Fools Day ad.

2/4/2014

0 Comments

 
You have to hand it to brands that get into the spirit of April Fools Day. Its that time of year when you can poke fun at your customers - or have a bit of a laugh at a trend.
This ad is my favourite prank from a mainstream advertiser this year. Nicely observed - and I love how they restrained themselves from the obvious by not casting the male lead with a full Victorian beard.

The Takeout.
With low cost video and a half an idea you can create content that is fun for your audience and is some thing they can talk about and share. Attention spans are so short these days you don't have to worry too much about how much it fits with your brand strategy.  Include fun calendar events in your content calendar - not just the launch of the new TX-9000i. If it's on your customer's calendar - mark it on yours.
0 Comments



Leave a Reply.

    Picture

    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
    I also produce occasional white papers - join my mailing list to get priority on those.

    I'll try to share some of the things I've learned with you - I'll try to make the blog follow my rules:

    1. Be useful
    2. Be engaging
    3. Be yourself.

    Leave comments - discuss, debate and share.  Let's have some fun.

    View my profile on LinkedIn

    Archives

    June 2018
    September 2017
    June 2017
    October 2016
    September 2016
    July 2015
    June 2015
    April 2015
    March 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014

    Categories

    All
    Ads
    Brand Name
    Consumer
    Content Marketing
    Copywriting
    Design
    Ideas
    Low Cost
    Magazines
    Naming
    Native Advertising
    Pitch
    Planning
    Promotion
    Retail
    Storytelling

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES