The Snickers campaign that kicked off with a classic turn by Betty White has had plenty of executions - including a New Zealand version with schlock-jock Paul Henry - but none have really come close to the spirit of the original.
This one stars Rowan Atkinson in his Mr Bean character and it's genius. My only question is the questionable tag-line which seems not only tacky but tacked on - as if it is a committee compromise to ensure the campaign got through.
Still, A for effort and execution. A reminder that the Ninja skills of keeping a campaign going and evolving, scripting self contained ideas that a interesting narratives without oblique cultural references and in-jokes and simplicity all still work powerfully well.
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.