Other than the obligatory 'hipster' beard this ad from Cadbury in the UK has all the hallmarks of an old fashioned ad - so processed that is lacks any kind of originality or warmth. Ads by the numbers.
For a while there cadbury were breaking new ground with existential gorillas playing drums and kids with spooky eyebrows that flexed to the rhythm all in the service of a glass and a half of joy.
This piece seems to reference Monty Python's Ministry of Silly Walks skit in a curiously irrelevant way. Maybe it's a precursor to a raft of ads that will, inevitably, reference the Happy by Pharrell Williams song/video (we should run a sweepstakes to guess which big brand will be the first to co-opt it).
My guess is the real problem with this ad is that it wasn't made by the core brand team - it is a promotion for some weird line extension/brand marriage (Ritz/Lu) semi-enrobed biscuit snacks aimed at commuters on The Tube.
Lu? Sounds like Loo. Who names a food after a commode?
But hey, it's Friday. Here's your Friday Frolic:
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.