Let's imagine a scenario: We are in the office of an ice-cream maker. The ad agency suit is being instructed on planning the upcoming activity.
"What's special about the ice cream?"
"Um, not much - it's sweet and cold. It's errr…Ice cream. People know what ice cream is and they love it."
"Ok,…who is going to buy it?"
"Anyone with a mouth."
"Fair enough"…makes note…"Any…one…with…a mouth. Budget?, Any thoughts on budget?"
"Quite a bit. But I don't want to waste it in TV. Give me something viral."
"Viral?…" makes note "Vi…ral…"
"When can you get back to us?"
"I'll just have to make a quick call to our creative director…"
Skype opening noise
"André, …I'm just with Heath from Halo, discussing the campaign plan"
"Terrific…g'day Heath mate…
"So, quick question? have you still got that script with the 2001, Kubrick, HAL, dystopian schtick in your bottom drawer?"
"Of course, one of these days - I guarantee some mug will buy it…then clear your mantlepiece! Cannes here we come."
"Heath here mate…Cannes, you reckon?"
"Solid gold, mate…"
"Pull the trigger. Call me when it's done."
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.