The simple link is the building block of the web. Being able to connect one document with another is the basis of it all - that's why the language of the web is HTML - hypertext markup language.
For years we have been conditioned to click text that is blue and underlined. It doesn't have to be blue and it doesn't have to be underlined - but it will work better if it is. Designers have been offended by this convention since the beginning of web time.
I was looking at this site on my mobile phone and I realised that the links in the text are difficult to see - the CSS in the template I use highlights the link and mousing over will show the magic disembodied Mickey Mouse mitt to indicate I want you to click the link - but on a phone that is a drag.
So, I am going through my sites and, where it is possible, replacing links with buttons - or having both to make it easier for you to interact on all devices and, as my stats indicate, on the devices you use most often.
Will it be clunkier aesthetically? - probably. Will it be easier to use? - definitely. Will you get downgraded by Google in their search results because your site isn't user-friendly?
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.