Newsjacking Independence Day - Liz Hurley

There's something to be said for Newcastle Brown Ale - unfortunately it's not 'mmm, nice beer.'
But it's amusing that they have created an adorable little campaign with comics not doing their best work and b-list acrtresses doing their best in an internet campaign - because they can.
I felt this was appropriately a little flat and lukewarm.
And why go to all that trouble to be vulgar then bleep out the bleeping vulgar bits?

And now the educational part.
This is a description of newsjacking.