There's something to be said for Newcastle Brown Ale - unfortunately it's not 'mmm, nice beer.'
But it's amusing that they have created an adorable little campaign with comics not doing their best work and b-list acrtresses doing their best in an internet campaign - because they can. I felt this was appropriately a little flat and lukewarm. And why go to all that trouble to be vulgar then bleep out the bleeping vulgar bits? And now the educational part. This is a description of newsjacking.
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David MacGregorThis blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas. Archives
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