Here's your Friday Frolic.
Mashable have a great little series of explanatory videos that, well, explain socio-cultural aspects of the phenomenon we call being alive in 2014. Worth watching and considering.
Key points for me:
Is there a takeout?
Maybe it is better to reach deeper into the cultural past for advertising and marketing themes and cues. Trying to be trendy, or viral or ahead of the curve will mean you just get swept away in the media tsunami.
If you want to overcome paralysis of choice get people to subscribe to your messages - and fill them with value - so the opportunity cost of missing an 'episode' is greater than the time spent with it - or the moment not spent with Antiques Roadshow. I guess the other core message is to be yourself - make it so that the only place they can find anything like your offer - is with you - The One & Only (insert your name here).
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.