Overcoming media overload

Here's your Friday Frolic. 
Mashable have a great little series of explanatory videos that, well, explain socio-cultural aspects of the phenomenon we call being alive in 2014. Worth watching and considering. 
Key points for me:

• the blurring effect
  So inundated with new content we find it easier to remember old content - like TV shows from when we were growing up.
• the paralysis caused by too much choice
  People hate too much choice - maybe that's why we go along with what our social group likes? (as part of a set of disturbing truths about the choices we make - ever heard of satisficing? searching through the available alternatives until an acceptability threshold is met - 'She'll be right, mate.' It's just too hard to make considered choices - maybe that's why brands are important - kind of choosing not to choose and relying on semiotic signals?
  
  

Is there a takeout?
Maybe it is better to reach deeper into the cultural past for advertising and marketing themes and cues. Trying to be trendy, or viral or ahead of the curve will mean you just get swept away in the media tsunami. 
If you want to overcome paralysis of choice get people to subscribe to your messages - and fill them with value - so the opportunity cost of missing an 'episode' is greater than the time spent with it - or the moment not spent with Antiques Roadshow. I guess the other core message is to be yourself - make it so that the only place they can find anything like your offer - is with you - The One & Only (insert your name here).

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