MacGregor Media - Creativity, Strategy and Technology
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES

Seinfeld Tells the truth…at the Clios (of all places).

3/10/2014

0 Comments

 
Picture
Jerry Seinfeld appeared in some ads for American Express - doyens of consumption, immediate gratification and faux status - then bites the hand that feeds. I'm ok with that. 

I used to think advertising was a noble cause - promoting choice, letting the market decide and ll kinds of capitalist/materialist bullshit. Now I just think that if you have a product you think is good enough to market then you should try to get it into the hands of people who might find it useful. You may as well promote it in a way that isn't toxic and (this I have always believed) doesn't insult the intelligence of not only the people you are talking to but also innocent civilians who might unsususpectingly come across it in their daily routines. 

Its only advertising. Done well - it can be an ok thing - but it's not the second coming. Marketers shouldn't pay too much for it or expect too much of it. 

What do you think?

0 Comments



Leave a Reply.

    Picture

    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
    I also produce occasional white papers - join my mailing list to get priority on those.

    I'll try to share some of the things I've learned with you - I'll try to make the blog follow my rules:

    1. Be useful
    2. Be engaging
    3. Be yourself.

    Leave comments - discuss, debate and share.  Let's have some fun.

    View my profile on LinkedIn

    Archives

    June 2018
    September 2017
    June 2017
    October 2016
    September 2016
    July 2015
    June 2015
    April 2015
    March 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014

    Categories

    All
    Ads
    Brand Name
    Consumer
    Content Marketing
    Copywriting
    Design
    Ideas
    Low Cost
    Magazines
    Naming
    Native Advertising
    Pitch
    Planning
    Promotion
    Retail
    Storytelling

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES