Storytelling - Once upon a time

It all began, not so very long ago with a little company called Pixar.

Originally it was part of George Lucas' empire (before he had an Empire with a capital E). Pixar were software geeks who had invented novel, if rustic by today's standards, ways of animating with computers. Bear in mind that the effects in Lucas's first Star Wars movie were a combination of plastic models and carved  polystyrene filmed against green screens. Lucas had bigger fish to fry than worry about a part of his business that didn't make much money - other than from creating a few rustic TV commercials.

After a while Pixar was wooed by a dashing prince called Steve Jobs who had lost his job at the company he started - Apple Computer (but that's another story)…Job bought in, it gave him an outlet for the Next computer terminals that he had been developing to show the dastardly board of Apple what they were missing out on.

Long story short…Toy Story. 

Even though the way that people were rendered in the first film the way that real human stories were told through computer generated animated toys was a ground breaking feat.

No one does it better than Pixar - the rules they set out in this little presentation are filled with universal truths that you can apply to the telling of your own brand Stories. Get just half of them down pat and you may well live happily ever after.

Pixar's 22 Rules to Phenomenal Storytelling from Gavin McMahon