There are no 'low interest' categories

I put the ideas in this presentation together to show a bed manufacturer and retailer how creating 'social objects' - talking points becomes a focal point for a social strategy.

One of the things that is misunderstood in social media is the idea of 'going viral' - most things go largely ignored. But in the era of 'the long tail' you have to fill the pipeline and let your customers and prospects cine to you over time.

Remember the rules:

1. Be Useful
2. Be engaging

And don't worry too much about creating the perfect work of art in your promotions. Perfectionism will freeze you - or just slow you down so much that the world will pass you by.