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Unicorns, Beer, Rainbows…nailed it.

16/3/2014

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We're not given to playing favourites here at MacGregor Media - but this is our favourite retail campaign at the moment. It falls nicely under our manifesto item: Every Expense Spared. Who needs glossy photos? Though they have excelled themselves with a newspaper ad that has more to read than price-offs. Well done. Clever way to keep the NZ owned story alive without being dull.

Campaign by FCB (who have recently eliminated the Draft).
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    David MacGregor

    This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES