We're not given to playing favourites here at MacGregor Media - but this is our favourite retail campaign at the moment. It falls nicely under our manifesto item: Every Expense Spared. Who needs glossy photos? Though they have excelled themselves with a newspaper ad that has more to read than price-offs. Well done. Clever way to keep the NZ owned story alive without being dull.
Campaign by FCB (who have recently eliminated the Draft).
This blog is a notepad of contemporaneous and sometimes extemporaneous thoughts about creativity, strategy and ideas.