Who wins in the Social Media game of thrones - Hootsuite is who

The Game of Thrones phenomenon rolls on with parody after parody (which has to be the true measure of your cultural caché). Not only has Hootsuite created this beautifully made video in advance of the launch of Season Four of the epic fantasy but it has also created an explanatory infographic for the befuddled.

Takeout
If you are planning to develop content as part of your marketing consider joining into conversations that your audience are already having amongst themselves. Butting in with material that is off-topic or just delivered at the wrong time can mean you are wasting your time at best and possibly damaging your brand at worst. 

Like any social situation it is important to be interesting, helpful and courteous - trying to get people talking about your latest widget when there is a blockbuster media event in progress could be a fool's errand. Factor in big events to your content calendar - plan around events like Superbowl, All Blacks test matches and the Grammy's if Lorde is in the running for a gong.

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LINKS

Hootsuite site.

Game of Thrones official HBO site
(This site is worth exploring to see how big budgets deal with blockbuster media events)

See how Shutterstock picked up the Game of Thrones meme - the series Houses imagined as modern coroprations to promote its stock images.

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