In the beginning there was the word.
Even in the era of the visual internet - viral videos and Grumpy Cats there is still a need for well written copy that informs and persuades.
The explosion of content channels and distribution platforms like blogs, ebooks and even good old fashioned email requires simple, understandable copy that helps your customers to understand what you do and what is in it for them. The tone and style of your correspondence can also make a big difference to your customer's experience of your brand - imagine an invoice that was actually a pleasure to receive? (MacGregor Media accounts are a sheer delight - even if only for the fact that the bill will always be as agreed. Not a penny more, not a penny less. Unless it cost us less than we thought - in which case it will be less).
What do you need?
We can help you plan your content, research background material, analyse competitors and plug into your overall marketing planning.
If you have a simple specific requirement - a brochure or a story for your company magazine with all of the relevant background supplied - we'll give you a quote and agree a deadline for the draft and final copy. SImple and straightforward.
Clean up and edit
You might have drafted out your material but need a hand to clean it up, make it flow, make it shorter or just easier to read. Usually this is a simple task. A fresh pair of experienced eyes can turn ordinary copy into something that shines and helps make the right impression. We've even been asked to rewrite dating site profiles - no job too small or too weird.
Ongoing content support
Blogs are a cornerstone for any content marketing strategy. They are a free way of distributing news and useful information about your business through articles, video, infographics. Your blog can also be the focal point for using social media. Keeping your blog current and useful can be a chore when you have better things to do. We can help you develop you content calendar and write articles to keep the conversation alive.
If you need help with your social media planning and implementation click here.
Syndicated content and curation
If you want to develop content that is more general for your audience we can source and customise content that is relevant and useful to your customers. This will help keep your fans satisfied at a reasonable price.
You can also subscribe to our linking service for your industry - share insights and trends with customers without having to spend forever trawling the web.