Welcome to the healthcare buffet
Healthcare is a big business. Globally it is worth $9.6 trillion USD. It looks set for disruption from new entrants into the category - attracted by the lucrative opportunities and by the opportunities that new technologies offer to remedy problems that are symptomatic of changing demographics in developed countries (ageing and diet related illness for example). In emerging markets the demand for healthcare solutions is high but there are fewer resources to pay for them if current models are applied. These markets also have less restrictive regulatory environments - making them receptive to experiment and change.
The challenges presented by ageing populations, for example, will bring health care systems like New Zealand's under considerable strain - as will the projected epidemic of diabetes and other diet related illnesses. We simply won't be able to afford the standards of universal care that we have come to expect without significant change to how the healthcare budget is allocated.
In its report PWC identifies the rise of more widely distributed healthcare services, rather than building large centralised hospital facilities. More care will be delivered directly to patients. The virtual experience of healthcare will expand with the application of new technologies. Outpatient care will be more prevalent via connected technologies - examples such as health apps on smartphones, wearables such as the Apple Watch and other sensory devices made possible by the internet of things.
Prevention will attract more attention from both consumers and government and will be mediated by new entrants, eager to provide virtual, constant monitoring and feedback via technologies.
According to PWC this means new entrants in the category will form strategic partnerships with current providers. It will be important to understand local markets and segments and to test messaging and products. Analytics will also be crucial to determine consumer/patient responses to products and programs.
To read the full PWC report click here.
The challenges presented by ageing populations, for example, will bring health care systems like New Zealand's under considerable strain - as will the projected epidemic of diabetes and other diet related illnesses. We simply won't be able to afford the standards of universal care that we have come to expect without significant change to how the healthcare budget is allocated.
In its report PWC identifies the rise of more widely distributed healthcare services, rather than building large centralised hospital facilities. More care will be delivered directly to patients. The virtual experience of healthcare will expand with the application of new technologies. Outpatient care will be more prevalent via connected technologies - examples such as health apps on smartphones, wearables such as the Apple Watch and other sensory devices made possible by the internet of things.
Prevention will attract more attention from both consumers and government and will be mediated by new entrants, eager to provide virtual, constant monitoring and feedback via technologies.
According to PWC this means new entrants in the category will form strategic partnerships with current providers. It will be important to understand local markets and segments and to test messaging and products. Analytics will also be crucial to determine consumer/patient responses to products and programs.
To read the full PWC report click here.
Finding Jim.
I have been collaborating with a tech business to develop a model for micro-targeting consumers, then reaching out to them in defined ways with messaging that is very specific in order to effect a change in behaviour. For example, upending the conventional wisdom that men are not receptive to messages about their health - especially about serious issues such as bladder cancer or cardiovascular diseases. Diseases that can be detected early can create dramatic savings in national health budgets as well as avoidable trauma to individuals and their families.
Our model is a three step programme:
Contact me if your business would benefit from a conversation about this program.
Our model is a three step programme:
- Identify 'Jim' cost effectively when and where he is most receptive.
- Persuade him of the benefits of engaging in a testing activity that may incur a financial cost
- Become an agent of affirmative change amongst his cohort.
Contact me if your business would benefit from a conversation about this program.
