MacGregor Media - Creativity, Strategy and Technology
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Idealog Magazine Columns By David MacGregor

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Idealog magazine was founded by David MacGregor and HB Media in 2006 to give voice to the creative sector of the New Zealand economy.
Until 2012 MacGregor contributed a column to magazine and occasionally to its blogs. He was nominated as business columnist of the year in 2012. He was flattered but hardly and surprised when he didn't win. 

Search Idealog for David MacGregor's content.


Creative lessons from the kitchen 
Video is the dominant medium. Not TV – video.
Wanted: new TV formats that are more engaging and entertaining
The risk of avoiding risk
How ad agency relationships have changed
TV - the new social medium
Capturing creative waste products for profits
Relevance rules in the new age of advertising
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES