MacGregor Media - Creativity, Strategy and Technology
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JackSpratt- Big Thinking for Small Business 

Small business, startups and shops have unique problems - but you have unique opportunities too.
Jack Spratt is here to  help small businesses and startups to develop big ideas and make them happen with little or no cost.

Conceive

The idea is everything (well, at this stage it is). We will help you work out a positioning, develop a clear and distinctive voice for your brand and a platform for developing messages that resonate with prospects and customers - with their heads, hearts and primal urges - if that's what it takes. You can choose private consultation or you can join in one of our inexpensive group  workshops where you will learn techniques for coming up with marketing and promotional ideas that are right for your business and brand.

Plan

Planning is crucial. Spend time on this stage and save time later. One of the things we have found with small businesses is that one of the most precious resources isn't money - it's time. Investing here makes sense.  Someone once said 'if you fail to plan - then you plan to fail'.  We'll show you how to develop a plan that will keep you on track -but which is also flexible so you can account for the unexpected things that come up in business - tactical opportunities and threats. Join us for a planning workshop or we can consult with you directly if you prefer.

Make it happen.

So you have your cunning ideas and plans.
Now what?
How are you going to share them with your customers (because you still have a tiny budget).  Don't panic. You will be amazed at how much you can accomplish for next to nothing. We'll help you find tools and resources that match your ideas and plans. They will be either free to use or super cheap.
We can help you make the most of these tools.
JOIN JACKSPRATT™
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  • HOME
  • About
  • Busker Blog by David MacGregor
  • Archive
    • Leadership in the networked economy
    • The joys of Coffee Consulting
    • Signature Style in Graphic Design
    • Surviving Survivor Bias
    • Health Check - the near future of healthcare
  • EXCLUSIVES