ProNoun™ - name your product or service.
A good name is snappy, memorable and different from competitor's. (Sometimes it's just different. Apple Computer might be the most valuable company in the universe - but the choice of name was odd at a time when everything to do with computers was arcane and mechanical. The fact that it started with the letter 'A' meant that it would appear in the phone book ahead of Atari.)
Some names are intended to be durable - others are disposable (promotions and events come and go).
The cost of naming is infinitely variable - what are the four little letters NIKE worth? (It means 'victory' in Greek, by the way - the last word of the Phaidipodes when he carried news from the battlefield of Marathon to the people of Athens - before dropping dead. Better shoes might have helped.)
As with everything we do here at MacGregor Media, the cost pretty much depends on your budget. Obviously if the task is important to you then you will assign a larger that reflects its significance. But our method of working is light-weight and an nimble. By reducing complexity and not getting bogged down with elaborate rituals that serve no purpose we keep the process fluid and inexpensive (how many meetings do we really need - and how many people really need to be present?). Once we've agreed a price that's it. So, go ahead. Name your price and we'll name your project.