Publishers race to the bottom
Who'd want to be a publisher? In the hay-day of publishing
Finding Jim.
I have been collaborating with a tech business to develop a model for micro-targeting consumers, then reaching out to them in defined ways with messaging that is very specific in order to effect a change in behaviour. For example, upending the conventional wisdom that men are not receptive to messages about their health - especially about serious issues such as bladder cancer or cardiovascular diseases. Diseases that can be detected early can create dramatic savings in national health budgets as well as avoidable trauma to individuals and their families.
Our model is a three step programme:
Contact me if your business would benefit from a conversation about this program.
Our model is a three step programme:
- Identify 'Jim' cost effectively when and where he is most receptive.
- Persuade him of the benefits of engaging in a testing activity that may incur a financial cost
- Become an agent of affirmative change amongst his cohort.
Contact me if your business would benefit from a conversation about this program.